Indiana Jones and the Hamilton Watches Venture
In a lot of American blockbusters from Superman to the Die Hard series of films the American watchmaker Hamilton has swathed its precision watches around the wrist of many a star of Hollywood.
Any cinema-goer with even a minor interest in action and adventure films must have in their film-going lives viewed at the minimum a couple of the famous H-branded watches come into view onscreen.
The watch trade is just as involved as the soft drink industry and designer fashion labels in splashing out a lot of money on product placement.
Not many Hamilton rivals can have enjoyed quite as much prominent screen time as Hamilton watches. Classics as varied as Kubrik’s 2001:A Space Odyssey, Lethal Weapon and the Spiderman movie have had Hamilton watches as props.
And now Hamilton has taken its links with the film business up a notch by giving the archetypal screen star the ultimate mission – to save the world. The celebrated Hollywood actor Harrison Ford has hung up his bullwhip after what is thought to be the final Indiana Jones movie to take up his boldest challenge – tackling environmental threats. Ford spent nearly 2 decades as a key figure at Conservation International – a not-for profit body.
In light of this – and its links with Hollywood – Hamilton Watches has put its cash where its 116-year-old mouth is to unveil the Khaki Conservation line.
Instead of New York and London, the lines 2nd time zone function refers to regions on earth where saving a dying habitat is paramount like Indonesia.
The actors international appeal among film enthusiasts is not lost on the Hamilton marketers, who boast “a touch of edgy dynamism” and features which stick to “every heroic stunt’s” dependency on exactitude.
Meanwhile, the watch – designed in part by Ford – comes with a plush leather strap and is finished off with a Harrison Ford signature and Conservation International logo.
Hamilton has made a financial commitment to aid the conservation cause and utilises recycled packaging.
Maybe more importantly for movie lovers, this striking watch, featuring bold digits set against a black backdrop is reminiscent of the places of adventure encountered by Indiana.
Those who liked Indiana Jones battles against tribesmen and Nazi henchmen will feel rapport by selecting the Hamilton Khaki Conservation.
Fortunately individuals interested in watches need not venture on a Jones-style hunt to discover a Hamilton watch.
It is obtainable online at the Hamilton official site, although it is worth checking the internet for a more competitive price. Sites like hotwatches.co.uk also stock the limited edition model plus other Hamilton watches.
For further details about Conservation International, visit the www.conservation.org site.
